In the age of digitalization, everyone is concentrating on online promotion and marketing. In this process, some of us forget that brand promotion and marketing are still effective and tangible in physical world as well. No one can deny with the fact that offline Marketing and branding technique is still a strong way to attract a big volume of audience.
Though internet is rising tremendously, marketers are still considering other ways of media and advertising that are not linked to the world of the internet. Offline marketing technique is using the offline media channels to bring the brand awareness about the company, products, and services. The techniques may include Telemarketing, television ads, pamphlets, signboards, billboards, etc.
The offline Marketing and branding technique is more expansive and tedious rather than online marketing strategies. Marketers have to develop and prepare the entire plan before initiating the campaigns. They have to decide to whom they need to connect for both new and existing services and then the most difficult step that has to be covered is which platform or media channel you need to reach. Marketers need to do a keen research needed to draw a proper plan. For instance, the targeted audience reads a magazine on regular basis, then placing the ads in that would become the significant strategy. We follow simple strategy to build relationship with the customer. The messages in the ads have a consistent update about the company with the use of same logos to build familiarity.
In recent times, many companies are simultaneously using online as well as offline marketing strategies that compliment each other. Most people would at some point of time to visit the website to familiarize them with the service offerings and products of the company and know more about it. Hence most companies keep updating their website with such details. The major similarity between online and offline marketing is that they work to make the company’s website have a larger outreach to it’s potential customers.
Consider, you want to let people know about the inauguration of your store then both the online and offline marketing would be beneficial. Use any one of them, you will lose a great part of audiences. Moreover, while doing offline advertisement you can encourage your audience to visit your online website to know more about your business.
We know that any idea or product can be successful when it attains the maximum threshold of the number of consumers. But it is quite difficult to reach the maximum number of people in such a competitive age. While considering various aspects to attract and hold the clients, we have designed our services to make a buzz about you in offline market as well. The primary objective behind initiating any campaign is to drive more number of traffic, sales, productivity, profits, and ROI. Some of the strategies we employ to drive traffic are:
This is the most frequently used mode of offline marketing campaigns. There are many companies which provide data based on the geographical location about potential customers for a particular product. Most marketers reach out to such companies for a larger audience for their offerings.
Offering online discount coupons is another way of driving traffic to your website. We see many companies advertising about sales in the local newspapers on a daily basis. Instead of printing the coupon code directly in the newspaper, they ask users to visit the website and get their unique coupon code from there. If users want discount, it will be necessary for them to visit the online portal.
Loyalty program is another way of building repeat customer. This method helps customer to patronize a business. They may differ from company to company. For example, some store may offer extra discount after a particular number of purchase or after the particular number of items being purchased. This would make sure that the customers would return for discounts offered.